Why do we need inactive ingredients for certain formulations?Updated 19 days ago

Inactive ingredients in supplements play a critical role in ensuring the product’s stability, effectiveness, and palatability. While they do not directly contribute to the supplement’s primary function, their presence is essential to deliver active ingredients in a way that is safe, effective, and enjoyable for pets.

As most vets would recommend, the best types of supplementation and improvements are the ones that can be stuck to. The last thing you want is for an effective supplement to be rejected by your dog's body.

The small amount of inactive ingredients are negligible compared to a dog’s daily diet and provides critical benefits, including:

1. Stability: Inactive ingredients help maintain the product’s structure and texture, ensuring that active ingredients are evenly distributed and effective throughout the chew.
   
   
2. Palatability: Ingredients like bacon flavor are added to ensure dogs willingly consume their supplements, which is vital for consistent health benefits.
   
   
3. Safety: These components are commonly found in major dog food brands and are used in trace amounts, making them unlikely to cause adverse effects. Most allergies in dogs are protein-related, and the small carbohydrate content of these ingredients is unlikely to meaningfully impact sensitivities or dietary concerns.

Our inactive ingredients are carefully selected for their functionality and minimal impact. For instance, the sweet potato used in our Mobility-Max™ Advanced Hip & Joint Support Chews amounts to only a few hundred milligrams—far less than what a dog typically consumes in their daily meals (less than 1% of the daily diet). The real value lies in the potent active ingredients that promote health and improve quality of life.

We are also committed to continuous improvement. We always invest in extensive R&D to maintain stability, palatability, and efficacy and to make our ingredients better and more effective. While this process takes time, we are dedicated to ensuring the highest standards for pets’ health and well-being.

In summary, inactive ingredients are an essential part of creating a supplement that is stable, effective, and easy for pets to consume. Their benefits far outweigh their negligible presence in a dog’s overall diet, and we remain focused on delivering formulations that truly make a difference.