I've been using it for a week and haven't seen a difference yet. Is that normal?Updated 4 months ago

Yes, and I want to explain exactly why so you don't lose confidence in the process, because this is the moment where a lot of pet parents give up on products that were actually about to work.

Here's what's happening inside your dog's body right now, even if you can't see it yet. The probiotics are beginning to colonize the gut and repair the damaged intestinal lining that's been letting allergens into the bloodstream. The Quercetin and Curcumin are starting to calm the immune cells that have been stuck in overdrive. The gut barrier is slowly sealing itself back up. None of that is visible on the outside yet. But it's happening.

If your dog has been dealing with allergies for months or years, their gut barrier has been compromised and their immune system has been misfiring for that entire time. One week of repair does not undo that, just like one week of healthy eating doesn't reverse years of poor diet in a human.

What you should watch for over the next one to two weeks is subtle shifts. Slightly less scratching at night. A little less paw licking. Marginally less redness around the ears. These are the early signals that the gut-immune reset is underway.

The loading phase exists specifically for this reason. Doubling the dose for the first four weeks gives the formula the concentration it needs to break through the backlog of damage quickly. Stay consistent, and by weeks three and four, the changes most pet parents report are impossible to miss.

As Dr. Dench puts it: "The pet parents who see lasting breakthroughs are the ones who trust the process and stay consistent."